{"id":5085,"date":"2023-06-21T11:43:00","date_gmt":"2023-06-21T11:43:00","guid":{"rendered":"https:\/\/tangen.dragster.digital\/nsi-a-company-with-multiple-strong-offerings\/"},"modified":"2025-09-05T12:48:58","modified_gmt":"2025-09-05T12:48:58","slug":"nsi-a-company-with-multiple-strong-offerings","status":"publish","type":"post","link":"https:\/\/tangen.dragster.digital\/en\/nsi-a-company-with-multiple-strong-offerings\/","title":{"rendered":"NSI \u2013 a company with multiple strong offerings"},"content":{"rendered":"\t\t
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Nordic Surface Innovation (NSI) is a great example of how a platform acquisition, combined with several add-on acquisitions, can create a new company with a broad and competitive offering. We spoke with Christian Claesson, Managing Director Sweden at NSI. In this interview, he shares insights into NSI\u2019s offering, the strengths behind it, and how the collaboration with T\u00e5ngen works. <\/p>

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Own and partner brands under one roof<\/h2>

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\u201cTo begin with, it\u2019s important to point out that NSI is not a<\/em> product brand in itself. What makes NSI unique is our House of<\/strong><\/em> Brands<\/strong>. This means that under NSI we have both our own brands <\/em>\u2013 what we call Our Brands<\/strong> \u2013 but we also develop and manufacture tailored solutions for<\/em> other brands, called Your Brands.<\/strong> In short, we provide products that <\/em> other companies can brand with their own logos. This makes us a <\/em>full-service surface treatment provider, both for our own brands <\/em>brands and for industry peers. For NSI, it is important to remain <\/em> brand-neutral, since we serve both traditional customers who buy from us,<\/em> as well as other players in the industry,\u201d <\/em><\/p>

Christian explains.
He goes on to describe the transformation of the surface treatment industry in recent years, where competition has become tougher and it has become harder to differentiate purely on the product itself. The paint market, for example, is undergoing changes that make it increasingly important for producers to deliver customized products at optimized prices. <\/p>

\u201cEven if there are fewer opportunities to compete on the product content alone, there is still strong potential for development in other areas \u2013 with sustainability and environmental impact at the center. One example is the traditional Swedish slamf\u00e4rg from Vadstena F\u00e4rg \u2013 a sustainable product free from plastics \u2013 which NSI is now further developing and testing for new, innovative applications. A key strength of NSI is that we value Your Brands just as highly as Our Brands.\u201d <\/p>

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Multiple brands under one roof<\/h2>

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NSI\u2019s brands deliver surface treatment products within five areas: paint, adhesives, water protection, lubricants, and cleaning. These products are used in buildings, machinery, industrial production \u2013 and even in more unexpected applications such as bed bases. An important part of NSI\u2019s business is the strong development expertise at its production facilities, ensuring that the right product for each application is always delivered \u2013 with the right quality, at the right price, and for the right brand. <\/p>

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T\u00e5ngen as a trusted partner
<\/strong>For Christian, NSI is both an exciting and challenging environment to develop. Working with both own brands and industry peers\u2019 products requires balance, and he highlights the importance of having reliable partners to turn to. <\/p>

\u201cFor us at NSI, and for me personally, T\u00e5ngen\u2019s competence <\/em>T\u00e5ngen\u2019s competence is a perfect match for our business. Per brings solid knowledge <\/em>of the industry and long experience of running this type of company. Nina <\/em>supports us in financial and strategic matters. I really appreciate <\/em>the collaboration and the closeness we have with T\u00e5ngen, without it <\/em>interfering with the daily operations. Another thing I truly value is the short <\/em>decision-making path with T\u00e5ngen. It makes it easier to move a company forward when <\/em>decisions are always within reach,\u201d Christian concludes.<\/em><\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Nordic Surface Innovation (NSI) is a great example of how a platform acquisition, combined with several add-on acquisitions, can create a new company with a broad and competitive offering. We spoke with Christian Claesson, Managing Director Sweden at NSI. In this interview, he shares insights into NSI\u2019s offering, the strengths behind it, and how the […]<\/p>\n","protected":false},"author":1,"featured_media":4602,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[37],"tags":[],"class_list":["post-5085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"meta_box":{"meta_description":""},"_links":{"self":[{"href":"https:\/\/tangen.dragster.digital\/en\/wp-json\/wp\/v2\/posts\/5085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tangen.dragster.digital\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tangen.dragster.digital\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tangen.dragster.digital\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tangen.dragster.digital\/en\/wp-json\/wp\/v2\/comments?post=5085"}],"version-history":[{"count":0,"href":"https:\/\/tangen.dragster.digital\/en\/wp-json\/wp\/v2\/posts\/5085\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tangen.dragster.digital\/en\/wp-json\/wp\/v2\/media\/4602"}],"wp:attachment":[{"href":"https:\/\/tangen.dragster.digital\/en\/wp-json\/wp\/v2\/media?parent=5085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tangen.dragster.digital\/en\/wp-json\/wp\/v2\/categories?post=5085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tangen.dragster.digital\/en\/wp-json\/wp\/v2\/tags?post=5085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}